Green H2 Derivatives: eSAF Project Endor in Denmark, Perspective of an investor

What is the main rationale for choosing eSAF as end-product (decarbonization of the transport sector, long-term sustainability of eSAF)? What are the minimum conditions to invest in eSAF large-scale projects? And what are the key success factors (strategic location, adequate regulation etc.) of the Endor project?